The Art of Negotiation: How Skilful Agents Secure Top Prices for Their Clients

• Understands that buying a property isn’t just a financial transaction; it’s an emotional one. So they’ll ask buyers many questions to gain insight into their motivation and personal circumstances. All this will inform their negotiation strategy further down the line.

• Can read buyers’ body language during viewings and the dynamic between couples who are buying together - valuable intel to have when you get close to striking a deal.

• They lay the foundation for a good deal by getting the asking price right. Conversely, pricing a property too high builds distrust and makes the seller look greedy.

• Brings extensive local knowledge to the negotiating table. They’ll be able to justify your pricing strategy to buyers who try to knock down the price.

• Builds personal connections with people so that the negotiation doesn’t feel like a gladiatorial process but an honest conversation.

• Exudes confidence. If you try to manage the negotiation process yourself, the risk is that the buyer senses your inexperience and takes advantage.

• Looks for common ground between the two parties and emphasises these key factors to keep the deal moving and build trust.